A 24/7 Artists x Memphis Record Pressing campaign
Why vinyl matters
One question. One artist. One hundred records.
Tell us why vinyl matters to you. One artist wins a 100-unit pressing from Memphis Record Pressing, on the project of their choice. 24/7 Artists gets it press-ready.
100 records. Pressed, not promised.
The pressing
Memphis Record Pressing manufactures 100 units at no cost to you. You pick the project from your catalog. It needs to fit one 140 gram LP, up to 22 minutes a side, pressed on black or EcoMix vinyl, with a full-color jacket, full-color labels, and shrinkwrap.
The prep
24/7 Artists gets it ready. Sequencing and runtime, master and file delivery, artwork sizing, jacket and label layout, credits, metadata, and barcode.
The payout plan
We build your split sheet and collaborator payout plan, so every producer, writer, and musician on the record gets tracked and paid when it sells. Then you get the playbook to actually sell it.
You leave with a product, not a prize.
Four steps.
Record a video
Under 90 seconds. Why does vinyl matter to you, and what would you press if you won?
Post it
Instagram Reels or TikTok. Public account so we can find it.
Tag both
@247artists and @memphisrecordpressing, and use #WhyVinylMatters.
Register
One short form so we can reach you.
You can register before you post. We'll follow up.
How we pick.
Judged jointly by 24/7 Artists and Memphis Record Pressing
Story
40%Is the answer real and specific? Does it make someone else want vinyl?
Readiness
30%Do you have fans who will buy 100 units, and a plan to reach them?
Project fit
20%Is the music ready, or close to ready, to become a record?
Engagement
10%Did your post travel? Shares, comments, saves.
Straight talk
The entries that win aren't the polished ones. They're the specific ones. Name a record. Say what it did to you. “Vinyl is warm” is not an answer. Your uncle's copy of a particular album, the sleeve falling apart, is.
Eligibility.
Independent artists, 18 and older
US shipping address
No active exclusive agreement that would block you from self-releasing a pressing
You own or control the master and publishing on the project you'd press, including any samples and leased beats, or you have written clearance from whoever does
One entry per artist
Public account, so we can find and reshare your post
Read this one twice
That fourth one trips people up, and it's the most useful thing on this page. Before you enter, find out who actually controls the master and the publishing on the project you would press.
That includes samples. Memphis Record Pressing requires proof of licensing for any sampled recording, no matter how short.
Questions.
What does vinyl actually cost?
Memphis Record Pressing's 100-unit short run is $1,350, or $13.50 a record, plus $100 flat-rate shipping inside the continental US. Need a barcode? MRP can issue a UPC for $35. Your real cost is higher once you add artwork and selling costs. That's why we teach the math before we teach the order.
How many units should I order?
Fewer than you think. If you have under 500 reachable fans, you're planning, not pressing. Around 1,000 monthly listeners, you're getting close. At 10,000 monthly listeners and a handful of shows a year, you're green.
What if my project isn't ready?
Enter anyway. Readiness is one factor out of four, and if you win we do the prep with you. If you don't win, you'll leave with the playbook and know exactly what “ready” means.
How long can a record be?
Memphis Record Pressing recommends a maximum of 22 minutes a side at 33 1/3 RPM, so about 44 minutes across one LP. Longer sides mean lower volume and less dynamic range, so don't fill time just because you can. Put your loudest tracks at the start of each side.
Can I press a compilation of older releases?
Yes, as long as it fits on one LP. A best-of is often the smarter first pressing, since the songs already have listeners.
Can Memphis Record Pressing ship to my fans?
Yes. MRP offers pre-order fulfillment and pick and pack for your inventory. Pricing depends on the project, and it's separate from the prize.
What about my producers and co-writers?
That's part of what you win. We build the split sheet and the payout tracking, so everyone on the record gets paid per sale. It also gives your collaborators a reason to help you sell it.
When do I find out?
Announced live on the 24/7 Artists weekly call and posted on Instagram, Monday, November 30.
What if I don't win?
Every eligible entrant gets 10% off a Memphis Record Pressing order, valid through March 31, 2027, plus the cost breakdown, the runtime and file guide, and the sales playbook from 24/7 Artists. That's the point.
Fine print
Submissions close November 15, 2026 at 11:59pm ET
Winner announced November 30, 2026
Judges' decision is final
If the selected entrant can't meet the eligibility requirements, the next entry is chosen
Prize is a 100-unit short run pressing and is not exchangeable for cash
Winner must complete Memphis Record Pressing's order form and IPR form confirming ownership of the audio before pressing
Entrant discount is valid through March 31, 2027, with redemption details emailed to eligible entrants
By entering, you agree to receive communications from 24/7 Artists and Memphis Record Pressing, and you allow both to reshare your submission post
Void where prohibited
So. Why does vinyl matter to you?
Register your entry.
Post your video first, then paste the link here. Submissions close November 15, 11:59pm ET.