A 24/7 Artists x Memphis Record Pressing campaign
Why vinyl matters
One question. One artist. One hundred records.
Tell us why vinyl matters to you. One artist wins a 100-unit pressing from Memphis Record Pressing, on the project of their choice. 24/7 Artists gets it press-ready.
100 records. Pressed, not promised.
The pressing
Memphis Record Pressing manufactures 100 units at no cost to you. You pick the project: a single, an EP, an album, or a best-of compilation from your catalog.
The prep
24/7 Artists gets it ready. Sequencing and runtime, master and file delivery, artwork sizing, jacket and label layout, credits, metadata, and barcode.
The payout plan
We build your split sheet and collaborator payout plan, so every producer, writer, and musician on the record gets tracked and paid when it sells. Then you get the playbook to actually sell it.
You leave with a product, not a prize.
Four steps.
Record a video
Under 90 seconds. Why does vinyl matter to you, and what would you press if you won?
Post it
Instagram Reels or TikTok. Public account so we can find it.
Tag both
@247artists and @memphisrecordpressing, and use #WhyVinylMatters.
Register
One short form so we can reach you.
You can register before you post. We'll follow up.
How we pick.
Judged jointly by 24/7 Artists and Memphis Record Pressing
Story
40%Is the answer real and specific? Does it make someone else want vinyl?
Readiness
30%Do you have fans who will buy 100 units, and a plan to reach them?
Project fit
20%Is the music ready, or close to ready, to become a record?
Engagement
10%Did your post travel? Shares, comments, saves.
Straight talk
The entries that win aren't the polished ones. They're the specific ones. Name a record. Say what it did to you. “Vinyl is warm” is not an answer. Your uncle's copy of a particular album, the sleeve falling apart, is.
Eligibility.
Independent artists, 18 and older
US shipping address
No active exclusive agreement that would block you from self-releasing a pressing
You own or control the master and publishing on the project you'd press, or you have written clearance from whoever does
One entry per artist
Public account, so we can find and reshare your post
Read this one twice
That fourth one trips people up, and it's the most useful thing on this page. Before you enter, find out who actually controls the master and the publishing on the project you would press.
Questions.
What does vinyl actually cost?
A 100-unit short run typically lands around $1,600, or roughly $16 a record. Your real cost is higher once you add artwork, shipping, and fulfillment. That's why we teach the math before we teach the order.
How many units should I order?
Fewer than you think. If you have under 500 reachable fans, you're planning, not pressing. Around 1,000 monthly listeners, you're getting close. At 10,000 monthly listeners and a handful of shows a year, you're green.
What if my project isn't ready?
Enter anyway. Readiness is one factor out of four, and if you win we do the prep with you. If you don't win, you'll leave with the playbook and know exactly what “ready” means.
How long can a record be?
Sides have a runtime limit, and audio quality drops as you push it. Plan for roughly 10 minutes a side as a working guideline. Final specs come from Memphis Record Pressing.
Can I press a compilation of older releases?
Yes. A best-of is often the smarter first pressing, since the songs already have listeners.
What about my producers and co-writers?
That's part of what you win. We build the split sheet and the payout tracking, so everyone on the record gets paid per sale. It also gives your collaborators a reason to help you sell it.
Do I have to sell them myself?
No. Memphis Record Pressing can handle fulfillment, including pre-orders and pick-and-pack. The records go from the plant to your fans without passing through your apartment.
When do I find out?
Announced live on the 24/7 Artists weekly call, and posted on Instagram November 17.
What if I don't win?
Everyone who enters gets the cost breakdown, the runtime and file guide, and the sales playbook. That's the point.
Fine print
Submissions close November 15, 2026 at 11:59pm ET
Winner announced November 16, 2026
Judges' decision is final
If the selected entrant can't meet the eligibility requirements, the next entry is chosen
Prize is a 100-unit short run pressing and is not exchangeable for cash
By entering, you agree to receive communications from 24/7 Artists and Memphis Record Pressing, and you allow both to reshare your submission post
Void where prohibited